About The Project
Role: Product Designer
Objective: Designing an intuitive user experience that demystifies complex financial transactions for everyday users.
Platform: Web
Task
My main objective was to simplify the DeFi experience without losing the platform’s depth and functionality. I needed to craft an interface that would guide new users while still appealing to those seeking advanced financial tools. This involved transforming technical processes into clear, step-by-step flows and ensuring users felt confident executing transactions on Euler.
Result
85% Positive User Feedback: Post-launch surveys showed a significant jump in user satisfaction, validating the redesigned interface and onboarding process.
Reduced Drop-Off Rates: Clear tutorials, contextual help, and simpler navigation encouraged more users to explore lending and borrowing features.
Improved Platform Confidence: Users reported feeling more secure and informed when interacting with complex transactions, leading to higher overall engagement.
Situation
Euler is a decentralized finance (DeFi) platform aimed at simplifying lending and borrowing for everyday users. Despite its powerful features, the platform struggled with high drop-off rates and frustrated users who found the interface too complex to navigate. As the UX researcher, I stepped in to create a bridge between Euler’s advanced DeFi capabilities and a user-friendly design.
Action
In-Depth User Research
I interviewed new DeFi users, experienced traders, and potential investors to pinpoint their biggest hurdles—such as unclear navigation and intimidating terminologies.
I compiled these findings into personas and journey maps to visualize user motivations and pain points.
Wireframing and Testing
I developed low-fidelity wireframes highlighting essential steps: onboarding, lending, borrowing, and tracking positions.
I conducted multiple rounds of usability testing to see where users hesitated or got lost. I then refined the wireframes, reducing clutter and adding tooltips at critical junctures.
Contextual Guidance and Onboarding
I introduced brief tutorials and embedded help prompts so new users had real-time assistance while exploring DeFi transactions.
I integrated a streamlined onboarding flow, using plain language to explain each stage of lending and borrowing.
Iterative Feedback Loop
I gathered continuous feedback from beta testers and the core development team.
I revised the interface to ensure both beginners and experienced traders could easily navigate advanced features like leveraged lending and staking.
Hi-Fidelity Prototypes
Once the wireframes proved effective, I translated them into high-fidelity designs with a balanced visual layout.
These prototypes underwent final user validation to confirm the clarity of information, usability of advanced features, and overall DeFi workflow.
