About Gideon
He that designs for this world …
Ways of Working
I employ the design thinking method and work using a dynamic shared ownership model, where I am responsible for the product process from start to finish, focusing on outcomes on a high level and tasks and output on a lower level to ensure business goals are realised. In research, I use qualitative and quantitative user research methods to provide real user information to inform business decisions and design.
My deliverables include:
User research reports
User personas;
User journey maps;
“How might we” statements
Wireframes;
High-fidelity, pixel-perfect mock-ups and prototypes;
Usability reports;
Heuristic evaluation reports;
User testing reports; and
Design pattern libraries, style guides or design systems.
The organisations I have worked for spread across different industries, but a lot of them were focused on the Web3 and medical design spaces. These industries posed the most challenge as they were new and technical industries, respectively. In fact, highlights of my work in these industries are:
Designing the first gaming decentralised application on the EOS blockchain in 2017, designing and performing usability engineering evaluations for one of the biggest manufacturers of devices for bio-sample analysis. I have also designed for organisations in Farmtech, Hospitality, Data and artificial Intelligence and SAAS industries. You can find the work I did in projects.
In terms of Skill Assessment, I am skilled in Product Design and Usability Engineering; I have been trained and certified in both. The image below is a high-level overview of my skills:
